Taking new projects from January
I design brands and websites for small, careful businesses.
I’m Ana, an independent designer in Lisbon. For twelve years I’ve helped bakeries, bookshops, architects and a few software teams look like themselves.
- Based in
- Lisbon, working worldwide
- Independent since
- 2014
- Projects
- 120 and counting
Recent clients
- Crumb & Co.
- Bairro Books
- Studio Norte
- Lumen Notes
- Casa Azul
- Feira Café
01 Services
What I can help with
Most projects mix two or three of these. Prices are where a typical project starts.
-
Brand identity
Name, logo, colours and type, with a short guide your team will actually use.
From €2,400
-
Websites
Fast, simple sites you can edit yourself. Built on Jekyll or Astro, hosted for free.
From €1,800
-
Print and packaging
Menus, labels, signs and boxes. I work with two local printers I trust.
From €900
-
A day of help
A fixed day to sort out one thing — a pitch deck, a new product, a messy website.
€650 a day
02 Selected work
Recent projects
-
Bakery, Porto · Identity, packaging
A rebrand for a family bakery opening its third shop.
-
Bookshop, Lisbon · Website, events
A website the staff update themselves, with a weekly events list.
-
Architects, Braga · Identity, website
A quiet identity for an architecture practice of six.
-
Software, Berlin · Marketing site
The launch site for a small note-taking app.
03 Process
How a project goes
Most projects take four to eight weeks. You always know what’s next and what it costs.
-
A first call
30 minutes, free
We talk about what you need and whether I’m the right person for it.
-
A clear proposal
Within a week
What I’ll make, when, and a fixed price. No surprises later.
-
Design, together
2–6 weeks
I share work every week. You comment; I adjust.
-
Handover
Last week
Every file, a short guide, and a month of help with anything that comes up.
04 About
Hello, I’m Ana.
I’ve been a designer for twelve years: six at a branding studio in London, then on my own since 2014.
I like small businesses because you can see the work matter. A new sign goes up and more people walk in. A website gets simpler and the phone stops ringing with the same three questions.
When I’m not designing, I’m usually printing something on the old press in my studio.
- Studio
- Graça, Lisbon
- Languages
- English, Portuguese, Spanish
- Tools
- Figma, InDesign, a letterpress
-
She made our little bakery look like itself, only braver.
Priya Shah
Owner, Crumb & Co.
05 Questions
Before you ask
Something else? Send me a note.
How much does a project cost?
Most brand identities cost €2,400–€6,000 and most websites €1,800–€5,000. After our first call you get a fixed price, in writing.
How soon can you start?
I take on two projects at a time, so there’s usually a short wait. The badge at the top of the page shows when I’m next free.
Do you work with clients outside Portugal?
Yes, about half of my clients are elsewhere in Europe. We meet on video and I work in English, Portuguese or Spanish.
Can I update the website myself?
Yes. I build simple sites you can edit in a text file or a friendly editor, and I show you how before handover.
What do you need from me to start?
A short chat, any brand material you already have, and one person who can make decisions.
06 Contact
Tell me about your project.
A few lines is plenty. I reply within two working days.
- Email hello@anaruiz.example
- Call Book a 20-minute call
- LinkedIn in/anaruiz
- Instagram @anaruiz.studio
- Are.na are.na/ana-ruiz